{"id":2924,"date":"2025-09-08T15:23:48","date_gmt":"2025-09-08T08:23:48","guid":{"rendered":"https:\/\/nanuanchun.com\/?p=2924"},"modified":"2025-09-12T11:47:05","modified_gmt":"2025-09-12T04:47:05","slug":"best-traditional-sato-2025-%e0%b8%a3%e0%b8%b2%e0%b8%87%e0%b8%a7%e0%b8%b1%e0%b8%a5%e0%b9%81%e0%b8%a3%e0%b8%81%e0%b8%82%e0%b8%ad%e0%b8%87%e0%b8%aa%e0%b8%b2%e0%b9%82%e0%b8%97%e0%b8%99%e0%b8%b2%e0%b8%99","status":"publish","type":"post","link":"https:\/\/nanuanchun.com\/?p=2924&lang=en","title":{"rendered":"Best Traditional Sato 2025 Sato &#8211; Nanuanchun&#8217;s first prize"},"content":{"rendered":"<h2 class=\"uppercase\">Traditional Flavors from the Fields of NA <em data-start=\"220\" data-end=\"230\">Nuan CHUN<\/em>\u00a0to a National Stage<\/h2>\n<div class=\"xdj266r x14z9mp xat24cr x1lziwak x1vvkbs x126k92a\">\n<div dir=\"auto\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 It was our very first time speaking about Nanuanchun on a national platform \u2014 and the first time I could share the story of Grandpa Nuan and Grandma Chan, who passed down their wisdom of Sato to us. We are grateful to <strong data-start=\"471\" data-end=\"493\">Sake Week Thailand<\/strong> for inviting us to present alongside Chef Black and for giving <em data-start=\"557\" data-end=\"572\">Nuan Jan Sato<\/em> the opportunity to compete for the very first time.<\/div>\n<\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\u00a0<\/div>\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_712035642\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"816\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9-1024x819.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9-300x240.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9-768x614.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9-600x480.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-9.jpg 1350w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_712035642 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1258975582\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1258975582 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 When I decided to return home to grow rice, it may have seemed unusual, even against the current compared to friends of my generation. Yet I always believed in the value of what we had, and in the possibility of growth. As long as I stayed, invested my energy, and refused to abandon my roots, I could carry forward the family\u2019s knowledge that lives within me. Whatever form the product may take, it will always embody the taste of our contemporary countryside. These traditions will never fade, as long as we remain here to keep them alive.<\/div>\n<\/div>\n<h2 dir=\"auto\">\u00a0<\/h2>\n<h2 dir=\"auto\">Crafting Sato with Heart<\/h2>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 During the event interview, I was asked how we could make Sato appealing, and what strategies Nanuanchun had to attract both local and international customers. My answer, as a farmer\u2019s son, was simple: the key is to make Sato delicious and enjoyable. Drinking is about joy, and when someone finds happiness in drinking Sato, they naturally want to share that joy with the people they love. That is our true intention \u2014 and our main strategy.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_321020997\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"816\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4-1024x819.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4-300x240.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4-768x614.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4-600x480.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-4.jpg 1350w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_321020997 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-838558912\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-838558912 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1122913484\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"816\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8-1024x819.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8-300x240.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8-768x614.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8-600x480.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-8.jpg 1350w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1122913484 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1365148275\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1365148275 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1408979293\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"816\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6-1024x819.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6-300x240.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6-768x614.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6-600x480.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-6.jpg 1350w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1408979293 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1859843807\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1859843807 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 dir=\"auto\">Best Traditional Sato award<\/h2>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 At Sake Week Thailand 2025, Nuan Jan Sato entered its very first competition. Every participant submitted their Sato for a blind tasting \u2014 with brand and packaging concealed, judged solely on flavor. The jury consisted of Sake Sommeliers from both Thailand and Japan. Out of more than 10 competing brands, we received the highest score, tied with one other competitor.<\/div>\n<div dir=\"auto\">\u00a0<\/div>\n<\/div>\n<div dir=\"auto\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 This recognition brought us joy and pride. Until now, we had never entered competitions; we only judged flavor based on our own family\u2019s taste before sharing Sato with customers. This award affirms that the palate of a humble local family like ours can stand side by side with others. It gave new confidence to our entire family \u2014 uncles, aunts, and elders who have always helped taste along the way. That, above all, is what makes me most proud.<\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\u00a0<\/div>\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_323350049\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"816\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5-1024x819.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5-300x240.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5-768x614.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5-600x480.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-5.jpg 1350w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_323350049 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1767032048\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1767032048 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<h2 dir=\"auto\">A Family\u2019s Pride\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/h2>\n<div dir=\"auto\">\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 We are deeply grateful for this award \u2014 it is a true pride of the Nanuanchun family. We will continue to refine our craft and dedicate ourselves fully to brewing Sato. I dedicate this honor to Grandpa Nuan and Grandma Jan, who passed on their knowledge; to my family, who cultivate the rice; and to my aunt, who steams the rice and helps with fermentation. This award belongs to all of them.<\/div>\n<div>\u00a0<\/div>\n<div>And most importantly, the greatest award of all is the support from our customers, who have always cared for and encouraged us. Thank you sincerely \u2014 your support means everything to us.<\/div>\n<\/div>\n<\/div>\n\t<div id=\"gap-1663873002\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1663873002 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1244644411\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"715\" src=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1-1024x718.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1-1024x718.jpg 1024w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1-300x210.jpg 300w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1-768x539.jpg 768w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1-600x421.jpg 600w, https:\/\/nanuanchun.com\/wp-content\/uploads\/2025\/09\/Nanuanchun_Sake-week-2025-1.jpg 1344w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1244644411 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1456952484\">\n\n\t<div id=\"col-2651988\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h4>Credit photos : Sake Week Thailand<\/h4>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Traditional Flavors from the Fields of NA Nuan CHUN\u00a0to ..<\/p>\n","protected":false},"author":1,"featured_media":2902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267,224],"tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","category-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - 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